This article discusses the evolution of SMS as a communications tool, its adoption across the globe and its key use cases. The article also explores its key advantages compared to alternative channels and how it enables highly personalized and targeted communications for enterprises and brands.

With the growing popularity of communicative services like social media, FaceTime, and now VR, it is perhaps surprising to see that the numbers tell a different story. As popular as the aforementioned may be, none seems to come close to SMS in the realm of marketing. Featured below are some of the statistics that spell [...]

The masses view texting as a trusted means of communication. Probably due to its lack of connection with the internet. SMS campaigns can prompt action because of their closeness to the user. And due to this very reason, SMS marketing campaigns have been utilized by companies for years before Email marketing, or Instagram Ads were [...]

As governments issued stay-at-home orders and non-essential services closed their doors, the COVID-19 pandemic forced businesses and institutions around the world to adjust to what has become the “new normal.” And now that we’ve begun to accept it—even if begrudgingly—it appears that work-from-home and video conferencing is here to stay. In his book, Thank You [...]

Are you connecting via your customers’ preferred channel? Skip phone calls and emails and start texting. Here’s why. With an open rate almost five times that of email, Gartner states that “SMS remains an effective, yet underutilized, mobile tactic among marketing leaders.” And that’s not surprising. According to some sources, 98% of text messages are [...]