SMS has more reach than other messaging channels because you don't need a smartphone and an internet connection to access a text message. But what gives SMS marketing its power is the engagement it generates. While email has a 20 to 30 percent open rate, SMS has a 98 percent open-rate. And 90 percent of [...]

With business competition so high these days, companies today must be aggressive in the marketing of their products and services. This means utilizing a variety of traditional and new marketing strategies and tools to engage new customers and manage them once they are acquired. New marketing tools are the rage today with SEO, social media […]

Ebbs and flows of cybersecurity trends are no surprise to seasoned IT professionals, but sometimes it can be hard to keep up with what’s coming next and what’s on it’s way out. The trick to staying in the know is constant conversation in amongst your peers, and keeping up with the technology companies currently making […]

It’s official—mobile use is now prevalent throughout internet users and businesses. Most people would respond to this statement with, “I could’ve told you that,” but what we’re still learning is how people interact with these mobile devices, and how they can best used to service businesses effectively and securely. Analysts and companies of all shapes [...]

There are plenty of people, perhaps even you, who believe that an app is the answer to every company’s communication challenges. It’s true that apps are generally easy to find and install. Since more people are using mobile devices, some as a prime source of communication instead of a desktop or a laptop, an app […]

Automation has been cited as the next big thing for IT leaders looking to secure their communications in all types of cloud environments—but leadership knows the challenges they face in doing so. Answering to a Network World survey, 47% of respondents claim that it is difficult to monitor network behavior from end-to-end, and 41% say […]

In 1992, the first Short Message Service (SMS) simply read “Merry Christmas”. More than 20 years later, texting via SMS has lost none of its purpose, despite the rise of multimedia messaging service (MMS), the smartphone in 2010, subsequent over the top (OTT) messaging apps and of course, social media solutions such as Facebook. Whether […]

Effective network security programs require more than just one layer of protection – if one solution fails, you still have others guarding your company and its data from all types of network attacks. There are best practices that set the highly effective network security programs apart from the rest. A recent survey conducted by ReRez […]