10 most important SMS Usage Statistics 2023

10 most important SMS Usage Statistics 2023

SMS continues to show its dominance as a powerful tool for businesses worldwide. As we get into the statistics surrounding SMS usage in 2023, it becomes clear that using this medium is crucial. It is essential for businesses as they aim to improve communication and engage customers.

Let’s look at the key SMS statistics for 2023.

Table of Contents

Global Smartphone Ownership

About 84% of the world’s people own smartphones (Bank Mycell). Marketing campaigns can now reach a large group of potential clients. The spread of smartphones has revolutionized how businesses engage with consumers. Smartphones offer unmatched chances to connect with diverse audiences. Smartphones are a gateway to the digital world and give instant access to information, communication, and entertainment. As a result, businesses can use this connectivity to run targeted marketing campaigns. These campaigns resonate personally, reaching new markets and driving engagement.

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Online calculator

Send mass SMS campaigns 3x cheaper
than online SMS gateways

SMSEagle hardware SMS gateway can be 3x cheaper compared to online SMS gateways. One-time payment grants you access to all features, there are no subscription fees and hidden costs. 

  • No subsribtion fees
  • No additional costs
  • Access to all functionalities within purchase ( no upselling ) 

Preference for SMS

According to Thrive’s data, 41% of consumers prefer SMS over email. This indicates a significant preference for text messaging as a primary mode of communication (Thrive). This preference underscores the unique power and effectiveness of SMS in engaging with audiences. Email can get lost in overflowing inboxes or be put in spam. But, SMS messages go right to recipients’ phones. This ensures they get immediate visibility and attention. SMS is concise and direct. It appeals to modern consumers. They value convenience and brevity in interactions.

High Open Rates

In 2023, the SMS open rate remains impressive, with nine in 10 individuals opening their SMS messages (Mobile Monkey). This statistic shows the unmatched reach of text marketing. It also shows its appeal as a communication tool. Other forms of communication may go unnoticed or get lost but, SMS messages have a high open rate. This ensures that businesses can deliver their message to most of their audience. Other marketing channels do not match this level of engagement. The high open rate of SMS ensures that businesses can reliably connect with their customers and drive desired actions. As such, SMS remains a cornerstone of modern marketing. It offers a direct and efficient way to engage with audiences and get real results.

Rapid Engagement

According to Simple Texting, over 60% of recipients read SMS text messages within 5 minutes of receiving them. This highlights the swift impact and rapid response rates of SMS campaigns. It lets businesses deliver timely messages. And, it drives fast action from their audience. SMS is essential for real-time communication and marketing success.

Mobile Coupon Use

According to Fox West Texas, 80% of coupon users use mobile devices. This highlights the significant role of SMS in delivering offers and driving sales. Most consumers get coupons on mobile devices. So, SMS is a key way to give out promotions and encourage buying. By sending exclusive discounts to customers’ phones, businesses can capture attention. The discounts encourage immediate action and lead to higher sales and revenue. SMS remains a valuable tool for integrating mobile couponing into marketing strategies.

Increased Open Rates for Offers

SMS Comparison reveals that SMS offers are 10% more likely to be opened compared to other marketing channels. This emphasizes SMS’s power in promoting deals and discounts. It captures consumer attention well. With higher open rates, businesses can drive customer engagement. They can boost sales and foster brand loyalty. This makes SMS a valuable tool in marketing strategies.

Preference for Human Interaction

According to GlobeNewswire, 74% of customers prefer human responses over bot messages in SMS marketing. This highlights the importance of genuine interactions in engaging customers. Prioritizing personalized human responses can build trust. They also raise satisfaction and loyalty, improving the customer experience. Adding human elements to SMS marketing helps businesses. It lets them build closer ties with their audience. This approach can drive long-term success.

Conversion Potential

Slick Text reports that 45% of potential clients are likely to choose a product or brand after receiving an SMS. This demonstrates the significant impact SMS campaigns can have on consumer behavior. It also shows their effect on brand loyalty. Personalized and targeted messaging helps businesses influence purchases in real-time. It drives conversions and fosters brand loyalty. This shows that SMS is important in marketing. It helps to increase conversion rates and boost customer loyalty.

Projected Mobile User Growth

Statista projects a substantial increase in global mobile phone users, with estimates reaching 7 billion by 2024 and 1.2 billion by 2025. This shows that SMS messages are still relevant. They are an important way to communicate. Mobile usage continues to surge worldwide. SMS remains a vital tool for businesses to engage with diverse audiences well. SMS campaigns reach wide. They connect with people of all types and places. This makes SMS a key tool for driving engagement and meeting marketing goals.

Preference Among Younger Demographics

Startup Bonsai’s data reveals that 75% of individuals aged 44 and below prefer texting businesses. This underscores the importance of catering to diverse age groups in SMS marketing. By recognizing and fitting this preference, businesses can reach younger consumers well. They often favor texting for its convenience and immediacy. Prioritizing text messaging in marketing helps businesses. It lets them reach a tech-savvy and digitally connected audience. It builds stronger relationships and brand loyalty.

Effectiveness of SMS marketing

  • High Open Rates: SMS messages boast an impressive open rate of 98%, surpassing the 20% open rate of email marketing (ManyChat).

  • Enhanced Click-Through Rates: Exabytes reports a 9.18% higher click-through rate for SMS offers than other digital channels. This shows better engagement and conversion potential.

  • Real-Time Reach: G2’s data shows that 60% of customers read texts within 1-5 minutes of getting them. This highlights SMS’s effectiveness for delivering timely promotions and engaging customers on the go.

  • Enhanced Security Measures: SMS messaging is more secure than other digital channels. It sends messages directly to users’ phones and does not store them on external servers. This reduces vulnerability to hacking and data breaches.

Conclusion: The Rise of SMS Marketing

The Dominance of Text Message Marketing in the Digital Age

In an era where digital communication reigns supreme, text message marketing has emerged as a cornerstone of effective digital strategies. Businesses leveraging SMS marketing messages have seen unparalleled engagement rates, tapping into the vast potential of mobile phones to reach their audience directly and personally. The use of SMS marketing is not just about sending messages; it’s about creating a dialogue with consumers who are increasingly looking to interact with brands in a meaningful way.

Enhancing Customer Experience with SMS Marketing Services

SMS marketing services have evolved, offering sophisticated tools that allow businesses to send targeted marketing text messages that resonate with their audience’s needs and preferences. This evolution in SMS marketing strategy has led to a significant shift in how companies approach customer engagement, with a focus on personalization and immediacy that only text messages can provide. The SMS marketing market has grown exponentially as a result, with businesses of all sizes recognizing the value of integrating SMS into their overall marketing efforts.

Data-Driven Decisions: SMS Marketing Stats and Insights

The importance of data in shaping SMS marketing strategies cannot be overstated. SMS marketing stats offer invaluable insights into consumer behavior, enabling businesses to refine their approach and achieve higher conversion rates. The marketing stats related to SMS loyalty programs and SMS subscribers highlight the effectiveness of using SMS to not only reach customers but also to build lasting relationships with them. As the SMS marketing market continues to expand, the reliance on these stats to inform decision-making processes becomes increasingly critical.

The Strategic Use of SMS Marketing in Business Growth

To effectively use SMS marketing, businesses must adopt a strategic approach that encompasses a deep understanding of their target audience, the creation of compelling content, and the timely delivery of marketing text messages. SMS marketing strategies that prioritize customer preferences and behavior can lead to higher engagement rates, making SMS marketing messages a powerful tool in a company’s marketing arsenal. Moreover, the integration of SMS marketing services into broader marketing campaigns can amplify reach and impact, driving significant business growth.

Future Trends: The Evolving Landscape of SMS Marketing

As we look to the future, the SMS marketing market is poised for further innovation, with emerging technologies enhancing the way businesses use SMS. From AI-driven personalization to advanced segmentation, the possibilities for tailoring text message marketing campaigns are endless. Additionally, the rise of sms loyalty programs signifies a shift towards more value-driven engagement, where text messages serve as a medium for delivering exclusive offers and rewards, thereby fostering a sense of loyalty among SMS subscribers.

Maximizing Impact with SMS Marketing Strategies

In conclusion, the power of text message marketing in today’s digital landscape is undeniable. With the majority of the world’s population now using mobile phones, the ability to use SMS marketing to directly engage with consumers has transformed the way businesses communicate and market their products and services. As SMS marketing strategies continue to evolve, staying abreast of the latest SMS marketing stats and trends will be key to leveraging this dynamic channel effectively. By doing so, businesses can harness the full potential of SMS marketing messages to reach their marketing objectives and drive sustained growth.

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Explore SMSEagle demo device

SMSEagle is a hardware & software solution that guarantees a swift delivery of your messages to designated recipients, whether it’s for notifications, alerts, or important updates.

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  • Access to physical device
  • No credit card required
  • Access to over 20 functionalities

10 most important SMS Usage Statistics 2023

Choosing the right SMS messaging platform isn’t just about what’s convenient; it’s about your budget too. This article breaks down why going for hardware SMS gateways is a wise financial move compared to the online choices as well as a few good practices.

Read More »

How to lower SMS costs

Choosing the right SMS messaging platform isn’t just about what’s convenient; it’s about your budget too. This article breaks down why going for hardware SMS gateways is a wise financial move compared to the online choices as well as a few good practices.

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SMSEagle vs Twilio choosing the optimal SMS solution for your business

SMSEagle vs Twilio choosing the optimal SMS solution for your business

Table of Contents

Introduction: The Importance of Effective Communication in Business

Effective communication stands as a major factor in the success of any business. Among the myriad of communication channels available, SMS (Short Message Service) remains a potent tool for engaging with customers, delivering timely updates, and fostering brand loyalty. As companies increasingly turn to SMS marketing to reach their target audience, the importance of selecting the right SMS gateway solution cannot be overstated. In this comprehensive guide, we’ll delve into a detailed comparison of two prominent contenders in the SMS gateway solutions market: SMSEagle and Twilio. By exploring their features, functionalities, and suitability for various business needs, we aim to provide valuable insights to help businesses make informed decisions that align with their SMS marketing objectives.

Understanding SMSEagle and Twilio

SMSEagle and Twilio are both leading players in the SMS gateway solutions market, each offering a robust suite of features tailored to meet the diverse needs of companies across industries. SMSEagle stands out as a hardware-based SMS gateway solution designed to provide reliable, secure, and customizable SMS communication capabilities. On the other hand, Twilio is a cloud-based communication platform renowned for its extensive range of communication APIs, including SMS, voice, and video.

Feature Comparison

Personalized Text Messages

Both SMSEagle and Twilio excel in their ability to send personalized text messages tailored to individual customer preferences and behaviors. However, Twilio distinguishes itself with its intuitive customization options and user-friendly interface, providing flexibility and ease of use in creating personalized SMS campaigns.

Bulk SMS Campaigns

When it comes to executing bulk SMS campaigns efficiently, both platforms offer robust tools for scheduling, segmentation, and analytics. Both Twilio and SMSEagle boast features for managing bulk SMS campaigns. While SMSEagle provides segmentation capabilities and reporting features, Twilio’s extensive platform provides analytics tools that provide companies with deeper insights into campaign performance and audience engagement, thereby enhancing the effectiveness of their SMS marketing efforts.

SMS Surveys and Feedback

Both SMSEagle and Twilio offer functionality for conducting SMS surveys to gather customer feedback and insights. Twilio provides robust survey creation tools on their platform while SMSEagle is able to create a more simplistic features on a user-friendly interface that make it easier to implement and set started no matter the experience level.

logo poziom_white

Explore SMSEagle demo device

SMSEagle is a hardware & software solution that guarantees a swift delivery of your messages to designated recipients, whether it’s for notifications, alerts, or important updates.

  • 14-days free trial
  • Access to physical device
  • No credit card required
  • Access to over 20 functionalities

Integration and Connectivity

Integration with CRM Systems

Integration with CRM systems is made effortless with SMSEagle and Twilio, offering seamless connectivity through APIs or alternative methods, facilitating the synchronization of contact data and the automation of workflows . While both platforms excel in this regard, SMSEagle stands out with its custom integration capabilities, which are designed to address more specific requirements. These capabilities provide deeper integration platforms, allowing for enhanced customer relationship management and the streamlining of communication processes to better suit individual business needs.

Two-Way Messaging

Both platforms support two-way messaging, enabling engagement in real-time conversations with customers and respond to inquiries promptly.

SMSEagle offers advanced features for managing and tracking conversations, providing businesses with great control over their communication channels and enhancing the overall customer experience.
Some of the features include:

  • Sending & Receiving SMS (managing messages with Inbox, Outbox, Sent Items)

  • Support of different message types (normal SMS/multipart SMS/flash SMS/MMS/binary SMS/USSD-code/WAP Push link)

  • Unicode support (support of national characters)

  • Smartphone-like conversation mode (messages are nicely grouped by phone number). You can easily track history of what you send and receive to each user

  • Multiuser support (each user has access to a private Outbox, Sent Items) and different users access levels

Reliability and Support

Customer Support

SMSEagle and Twilio offer reliable customer support, with dedicated teams available to assist businesses with any issues or inquiries. SMSEagle’s support first reply on average within 24 minutes and customers consistently rate it 5/5 on Google. Moreover, the fact that 42% of tickets are resolved after just one message is something they can be proud of.

Reliability and Uptime

While both platforms boast high levels of reliability and uptime, SMSEagle’s hardware-based infrastructure provides an added layer of stability and security. With SMSEagle, businesses can rest assured that their SMS communication channels will remain operational even during network outages or disruptions, minimizing the risk of service interruptions and ensuring uninterrupted communication with customers.

Security

Data Security Measures

Both SMSEagle and Twilio prioritize data security and implement robust measures to protect customer data and ensure compliance with regulatory requirements. However, SMSEagle’s hardware-based architecture offers enhanced security features, providing businesses with greater peace of mind when it comes to safeguarding sensitive information and mitigating cybersecurity risks.

Pricing and Cost Analysis

Pricing Models

Both SMSEagle and Twilio offer flexible pricing models to suit businesses of all sizes and budgets. However, SMSEagle’s transparent pricing and cost-effective hardware solutions make it a more affordable option for businesses looking to maximize their ROI on SMS marketing campaigns and minimize total cost of ownership over time.

Total Cost of Ownership

When calculating the total cost of ownership, businesses should consider factors such as subscription fees, usage charges, implementation costs, and ongoing maintenance expenses. With SMSEagle, businesses can benefit from lower overall costs and greater long-term savings compared to Twilio, making it a more cost-effective and sustainable SMS gateway solution for businesses of all sizes. SMSEagle is one time payment investment, there are no additional costs like “Unlockable Features”. You receive everything within the price of the device and access to free software updates during the warranty period.

logo poziom_white

Online calculator

Send mass SMS campaigns 3x cheaper
than online SMS gateways

SMSEagle hardware SMS gateway can be 3x cheaper compared to online SMS gateways. One-time payment grants you access to all features, there are no subscription fees and hidden costs. 

  • No subsribtion fees
  • No additional costs
  • Access to all functionalities within purchase ( no upselling ) 

Conclusion and Recommendations

In conclusion, the choice between SMSEagle and Twilio hinges on various factors, including features, integration capabilities, reliability, security, and pricing. While both platforms offer robust solutions for SMS marketing, SMSEagle’s comprehensive software solution stands out with its user-friendly interface and personalized support. Twilio, on the other hand, goes far beyond standard SMS marketing, sending and message management, offering dozens of additional functionalities. Additionally, SMSEagle’s cost-effectiveness makes it an attractive option for businesses seeking a budget-friendly SMS marketing platform.

10 most important SMS Usage Statistics 2023

Choosing the right SMS messaging platform isn’t just about what’s convenient; it’s about your budget too. This article breaks down why going for hardware SMS gateways is a wise financial move compared to the online choices as well as a few good practices.

Read More »

How to lower SMS costs

Choosing the right SMS messaging platform isn’t just about what’s convenient; it’s about your budget too. This article breaks down why going for hardware SMS gateways is a wise financial move compared to the online choices as well as a few good practices.

Read More »

Hardware SMS Gateway: what is it, how can you use it & what are the benefits?

A Hardware SMS/MMS Gateway is a dedicated physical device enabling businesses to send and receive SMS/MMS messages through cellular carriers, functioning independently of internet connectivity. These gateways use a SIM card for communication, similar to mobile phones, but with the capacity to handle a much higher volume of messages. SMSEagle, a notable example, provides solutions offering control, reliability, and efficiency in SMS communication, suitable for various applications and industries. 

Advantages of Hardware SMS Gateways

Offline Operation: They operate without relying on internet connectivity, ensuring message delivery even in isolated environments. 

Security: SMSEagle devices offer enhanced security, allowing organizations to maintain full control over their communication and keep sensitive data within their infrastructure . 

High Deliverability: SMS messages have a high read and response rate, with 95% of texts read within 5 minutes and responses typically within 90 seconds. 

Cost-Effectiveness: These gateways can be more economical than online services, particularly for businesses with high messaging volumes. 

Integration and Management: They offer integration capabilities with existing systems via APIs and user-friendly interfaces for managing communication. 

Applications Across Industries

Hardware SMS Gateways are versatile, finding applications in various sectors: 

Information Technology: SMSEagle is used for sending critical alerts, access tokens, and notifications from Network Management Systems, Authentication systems, UPS, and other IT infrastructure components. This facilitates timely responses to IT issues and enhances security protocols. 

Building Automation: The gateway sends immediate alerts on infrastructure failures detected by Building Management Systems. This is crucial for maintaining building safety and efficiency. 

Manufacturing: In factories, SMSEagle monitors equipment via digital inputs/outputs and sends time-sensitive alerts about equipment changes. This helps in maintaining operational efficiency and preventing downtimes. 

Government: Government entities use SMSEagle to send information and alerts to employees or across departments, ensuring full data confidentiality. This is vital for internal communication within governmental organizations. 

Healthcare: The gateway is utilized to ensure patients never miss medical appointments. It notifies patients about medication schedules and critical health alerts during outbreaks or emergencies, playing a key role in public health communication. 

Transportation: SMSEagle facilitates communication with drivers of public and private vehicles while on the road. This is especially important for logistics and ensuring timely deliveries or responses. 

Global Reach and Certification 

SMSEagle’s Hardware SMS Gateways are used globally, supported by an extensive network of trusted partners. They conform to international standards and are certified for global markets, ensuring their applicability and reliability worldwide . 

Case Studies

Here are the case studies available on the SMSEagle website, each showcasing different applications and benefits of the SMSEagle hardware SMS gateway:

Effective Alerting in Manufacturing Companies – ASK Poland Story: This case study demonstrates how SMSEagle was integrated into ASK Poland’s Manufacturing Execution System to enhance communication and productivity on the factory floor​​.

Eradicating Polio in Africa: How SMS-Based Project Helped Nigeria & 10 Other African Countries: This study highlights the use of SMSEagle in a mobile application for the timely detection and reporting of AFP cases in remote areas of Africa, showcasing its effectiveness in health sector communications​​.

Belcorp Leverages SMS to Enhance Communication with Consultants and Customers: This case study discusses how Belcorp uses SMSEagle for two-way SMS communication to maintain contact with over 800,000 independent beauty consultants, improving customer engagement and feedback collection​​.

De Dietrich Utilizes SMS for Efficient Alarms Escalation in Network Monitoring System: De Dietrich Process Systems incorporated SMSEagle into their operations to improve alarms escalation in their network monitoring system, showcasing its utility in the chemical and pharmaceutical industries​​.

SMSEagle Provides Reliable and Low-Cost Communication for Pan-European Logistics: Drozda Transport & Logistics implemented SMSEagle to facilitate efficient communications across its extensive logistics network in Europe​​.

SMSEagle Helps Johnson Controls Deliver 24×7 Secure Communications for Building Automation Worldwide: This case study illustrates how Johnson Controls uses SMSEagle to ensure secure and continuous communication for building automation systems globally​​.

Masłów Commune’s Journey to Improve Citizen Communications with SMSEagle: This study shows how Masłów Commune in Poland uses SMSEagle to improve communications with residents regarding local administration and services​​.

Stop Disease Outbreaks: How Norwegian Red Cross is Using SMS to Connect Remote Communities to CBS: The Norwegian Red Cross utilized SMSEagle to connect remote communities to its health and safety communications system, highlighting its role in humanitarian efforts​​.

SMSEagle Delivers Reliable SMS Communications for Marwell Wildlife UK: Marwell Wildlife in the UK leverages SMSEagle for effective communication within its conservation programs​​.

MEDAX Systems Switches from Asterisk to SMSEagle for Reliable, Scalable SMS Communications: MEDAX Systems adopted SMSEagle to enhance two-way communication with medical devices, illustrating its application in healthcare IT​​.

Deploy SMSEagle for Secure, Redundant SMS Alerts at Scott Data Center: This case study shows how SMSEagle was used in Scott Data Center to maintain secure and redundant SMS alerts, ensuring operational continuity​​.

Maximizing Emergency Response Efficiency: VERDI’s Successful Deployment of SMSEagle Hardware SMS Gateway: VERDI, specializing in emergency communication solutions, deployed SMSEagle to improve real-time communication for mission-critical operations​​.

User Experiences 

Conclusion 

Hardware SMS Gateways like SMSEagle provide a robust, secure, and efficient solution for a wide range of communication needs across different industries. Their independence from internet connectivity, coupled with high deliverability and integration capabilities, make them a valuable asset for businesses seeking reliable communication tools. With global reach and extensive certification, they represent a versatile and dependable choice for modern communication needs. 

SMSEagle at Dell Technologies Forum 2023

In November 2023, Prague played host to the Dell Technologies Forum, a gathering of tech enthusiasts discussing the latest in cloud tech, APEX, edge computing, data strategies, the future of work, and cybersecurity. More than just talks, it was a space buzzing with exciting ideas and collaborative vibes.

As the forum came to a close, attendees left with more than just a bag full of swag; they carried with them the inspiration to fuel big ideas. The main takeaway was clear: be ready for new ideas, adapt to changes, and position your business for success in the ever-evolving tech world.

Many thanks to our Sales Partner ITAWACS, thanks to whom SMSEagle had a chance to take a part in this exciting event.

For those who couldn’t make it, don’t worry! You can catch some highlights in the video and photos.

Improve Healthcare Communications with SMS Solutions for Hospitals & Clinics

From hospitals to clinics, healthcare institutions are on the front lines of protecting citizens and communities across the globe. The need for accessible healthcare continues to be prioritised, with governments going a long way to ensure patients have seamless access to the doctors, facilities and care they require. A tougher challenge, however, resides in the microeconomics of these institutions and facilities, where ineffective communications continues to plague both patients and health workers alike. As we speak, thousands of appointments are being made over physical helpdesks and calls – appointment management alone remains a manual process requiring tedious direct telephone work.

Unlike dedicated apps or telephone calls, SMS provides healthcare institutions with a seamless medium to communicate with patients. By utilizing SMS communications solutions integrated with existing patient management systems and databases, healthcare institutions can automate patient engagement and reachout activities. Not only is SMS accessible across all types of handsets, it also requires absolutely no patient training and produces greater response rates than external apps or patient helplines.

Problem of missed appointments

The statistics for missed appointments are not positive. For example, in Poland there were 19,500 “empty” visits to specialists in year 2022 just in in the West Pomeranian province (an area with a population of 1.7 million people). These “empty” appointments occur in cardiology, endocrinology, orthopedics, ophthalmology specialists and even in family doctors. Missed appointments simply means longer queue to specialists and family doctors. It can also have a significant impact on operating profits by under-utilising doctors and medical facilities. These missed appointments affect also the capacity of healthcare institutions to develop and deliver new patient services to their existing customer base.

SMS is the simplest solution to use

With SMSEagle SMS/MMS Gateway, hospitals and clinics can send SMS messages to patients reminding them of their upcoming appointments. Patients can then reply to the SMS message to cancel their appointment if necessary. This saves time and resources for both the patient and the hospital or clinic. SMSEagle device provides a web-based graphical user interface (GUI) that allows hospitals and clinics to easily integrate it into their existing workflows. The GUI simplifies the process of creating and sending messages, making it quick and easy for staff to use. The SMSEagle GUI also allows hospitals and clinics to manage their messages in real-time. They can monitor message delivery and track responses, ensuring that patients receive the information they need when they need it.

Easy integration into existing appointment systems (optional)

By integrating the SMSEagle SMS/MMS Gateway via API or Emai to SMS with appointment scheduling applications, patients can effectively manage their appointments by sending SMS requests to cancel existing appointments or even change the appointment date. These requests are then automatically updated in appointment systems without the need for human intervention. Likewise, healthcare institutions can easily contact and remind patients of upcoming appointments, minimizing the number of missed appointments. Together, this allows for a faster allocation of appointment slots and better utilization of healthcare resources.

Keeping patients in the loop

SMS is not just for proactive patient management – hospitals and clinics can leverage it to keep patients and former patients updated on new services and facilities, ensuring that they are kept in the loop of the latest healthcare advancements while expanding their own reach and influence. Likewise, by connecting patient databases with the SMSEagle SMS/MMS Gateway, institutions can easily spread the word when there is a vaccine rollout or new doctor in town. They can then follow up with this by pushing proactively for appointments.

Healthy patient communications

Using SMS messaging to communicate with patients takes the cost and complexities out of appointment scheduling, patient management and reachout campaigns. SMSEagle’s latest partnership with Nexus Polska, for example, greatly automates the transmitting of healthcare information between doctors, patients and other healthcare workers. With seamless integration and nearly no additional staff training required, SMSEagle SMS/MMS Gateway is the perfect low-cost, high-impact solution for your patient communication needs.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow critical operations units to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

Order Management Systems: Adding SMS to the Cart

This holiday season, shopper footfall has reached an all-time high – whether it’s Cyber Monday or Panic Saturday, stores have been inundated with year-end orders and last-minute holiday purchases.

As such, order management systems that support this kind of retail activity have never been more crucial, especially with e-commerce overtaking in-person sales. Merchants need to be able to communicate with customers across multiple touchpoints, and at every phase of the order lifecycle. From placing an order and issuing invoices, to fulfilling delivery and sending billing reminders, keeping customers in the loop not only reduces the risk of dispute, missed deliveries and non-payment, but also improves ease of fulfilment and customer satisfaction.

Efficient customer notifications via SMS

The incumbent in this regard is clear – as we speak, thousands of SMS messages are being sent to customers to notify them of new orders and deliveries. Not only is it the channel of choice, it also best fits the concise nature of transactional messages and boasts extremely high read rates. Furthermore, rapidly evolving e-commerce systems mean that online customer identification is increasingly tied to unique phone numbers, which SMS serves as a natural extension to.

How to lower the costs of SMS in e-commerce?

Using a comprehensive SMS-based communications solution such as SMSEagle Hardware SMS Gateway, retailers can reap great cost savings by investing in a single hardware rather than subscribing to a PAYG model, while leveraging lower rates provided by local SIM cards. It also offers multiple useful features including phonebooks, message templates and Email to SMS, where retailers who choose to ping customers via email can now extend this effortlessly to SMS messages.

From-store-to-door messaging

Every purchase begins with placing an order. Whether customers order in-store or online, they want to be assured that their order has been received and processed. By connecting e-commerce systems such as Amazon Seller Central to the SMSEagle SMS Gateway via third-party automation tools such as Zapier, retailers can notify customers every time a new sales order is placed, with SMS messages automatically sent to the customer’s phone number. This can include a wide range of order information such as the expiry date for a subscription, or expected delivery times and tracking updates.

Achieve the highest open-ratio

According to ezyCollect, it takes up to five reminders to achieve a 96% rate on bill settlement, clearly indicating the importance of SMS communications in ensuring high payment rates. Retailers can use SMS to not just deliver invoices and statements, but to also send payment reminders. They can leverage SMSEagle’s ready-to-use APIs for integration into any accounting software, where such reminders can be programmed based on the billing cycle. For invoicing, they can integrate for example with Zoho Inventory (via Zapier) to trigger an SMS whenever a new invoice is created. This can be used for content subscriptions, postpaid plans, utility services and even credit repayments.

Thank you for shopping with us!

With m-commerce continuing to flourish, user identification increasingly relying on mobile identities, and the need to engage customers more pronounced than ever, SMS has never been a better channel for order communications and billing reminders. SMSEagle SMS/MMS Gateway makes this simple and cost-effective with its range of ready-to-use APIs, local charges and bulk messaging capabilities, empowering retailers regardless of their existing systems, offerings and size.

Create the right solution for your business!

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allows businesses to incorporate SMS communications into their systems in a way that makes sense to them. To find out how, get in touch with our team.

Mission Possible: Connecting Citizens, First Responders and Critical Operations with SMS

Mission critical systems underpin operations and industries that form the essential backbone of economies and governments. Notable examples include first responders such as the police, firefighters and paramedics, as well as sectors such as the utilities and railway. Nevertheless, these systems are susceptible to various performance, operational and security issues, requiring real-time communications to ensure that the slightest disruption can be addressed and mitigated in time.

As critical operations tend to be sparse and may sometimes involve thousands of personnel, detecting and communicating issues within these environments can be an uphill task. In the case of first responders, for example, army personnel, firefighters and emergency workers may need to be deployed at a plane crash site within minutes, involving the coordination of many different teams and departments.

Given that all critical operations are essentially ‘critical’, and most often happen in scenarios where default networks such as the Internet may not be the fastest, safest and most easily available option, SMS offers a superior communications method that ensures immediate reach, boasting not only high read rates but also an omnipresent channel that is accessible to all.

Integrating in-silo response systems into a single communications channel

For large scale operations involving multiple taskforces or units, SMS can address a fragmented communications framework where proprietary and disparate radio networks are used by different teams, resulting in delays and miscommunications. SMSEagle SMS/MMS Gateway, for example, addresses this by integrating all touchpoints involved in a critical mission into its database of recipients, allowing key updates and commands to be broadcasted to everyone involved. This enables operations to be scaled accordingly, with messages cascaded quickly to team members, for example the entire field force of a power plant.

In the case of IoT and IIoT, sensors and third party devices linked to SMSEagle SMS/MMS Gateway can enable the real-time monitoring of critical facilities such as nuclear plants and oil rigs. For example, routine power grid inspections and monitoring of metro trains can leverage SMS-based communications to enable sensors to deliver operational logs to the controlling unit on information such as transmission load or journey times. Likewise, operational and maintenance updates can be sent to the team on the ground and also relayed to the sensors directly via SMS. SMS-based surveillance and management also helps in detecting disasters such as fires. For example, the SMSEagle integration plugin with AVTECH Room Alert or Pfau LISA enables fire and rescue departments to detect fires and floods in real-time where sensors alert them via automated SMS notifications. Where advanced API-based application links are in place, these notifications can be returned with automated responses that trigger, for example, connected sprinklers or water pumps to turn on automatically.

Keeping everyone informed

SMS plays another key role in mission critical communications. It enable vital instructions and information to reach the most affected parties – the victims. Using dedicated SMS channels, victims can send messages to first responders and establish communications where all other means of reaching out are exhausted. For example, first responders can get in touch with members of a local community during a breakout of a pandemic. Likewise, in the case of a heist where residents are locked up in an apartment or dormitory, solutions such as SMSEagle SMS/MMS Gateway provide a ready means for passing updates and keeping the victims informed, and also enable critical information provided by a single victim to be looped back into the system and broadcasted to all other victims affected by the same emergency.

SMS on a mission

SMS messaging via SMSEagle SMS/MMS Gateway not only makes the most out of existing cellular infrastructure and investments, but provides an easy to integrate, forward solution that is compatible with automated response systems and is highly configurable to the needs of any critical mission.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow critical operations units to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

Acing School Communications with SMS

Critical weather updates sent over email and contest invitations pinned on bulletin boards are just a few of the many communication mistakes schools tend to make in delivering important information to parents. When it comes to school communications, traditional methods like these are losing their appeal. Schools need an alternative that is both cost-efficient and can get the attention of parents immediately. Even dedicated school websites and information portals do not fit the bill – parents hardly have the time to check their emails, let alone updates published on obscure third party platforms.

Another message from school

School communications encompass a diverse range of matters, from trivial updates such as open days and carnivals to critical alerts such as floods and disease outbreaks. With 55% of K-12 parents preferring texting over other channels, SMS messaging offers schools the best of both worlds by combining speed and scalability. SMS can be used for both regular and critical updates, boasting minimal costs, higher reach and substantially higher read rates.

The many types of communications

SMS is the perfect tool for one-to-one, one-sided notifications such as reminders to pick up children after class. SMSEagle SMS/MMS Gateway can be used for example, to inform parents that registration for a karate classes has been completed or that the child has successfully enrolled into a chess competition. This enables SMS to become an integral part of the student registration pipeline, removing the need for third-party platforms which are often deployed to track enrolments. By linking up student data apps such as QuickSchools.com with the SMSEagle gateway, notifications are automatically triggered every time a new record is added.

Broadcast of critical alerts

SMSEagle SMS/MMS Gateway broadcast service can provide crucial security and safety for schools. Emergencies such as a fire breakout, an armed attack or a sudden snow storm can be communicated to all parents at once, along with safety instructions and other important information. This prevents miscommunications during hours of panic and removes potential mishaps. SMSEagle SMS/MMS Gateway can also serve as an internal broadcast tool, keeping teachers and school staff informed whenever typical loudspeaker and traditional bell messages fail to reach them.

Last minute notices

SMS communications supports unlimited recipients and allows last minute notices and updates to reach students and parents in any location reliably and punctually. Integrated with the school’s student database, it can be used for fast reach to different recipient classes for customized messages and targeted communications. Schools can alert parents of upcoming events, remind them of school breaks, holidays and results collection days.

Given its scalability, cost effectiveness and easy-to-deploy form factor, any school can benefit from SMSEagle SMS/MMS Gateway. All a school needs is a single hardware and a local SIM to set up a reliable and robust medium of communication that can greatly alleviate their administrative burden while keeping parents and students well informed.

Create the right solution for your school

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow schools to incorporate SMS communications into their systems in a way that makes sense to them. To find out how, get in touch with our team.

Powering Public Sector Communications with SMS

When one thinks of internal government communications, several legacy systems come to mind. Memos. Pagers. Fax. Noticeboards.

Acknowledged as archaic and ineffective, many administrative bodies across the world have begun to phase these out in favour of newer technologies. Much like regular enterprises, when it comes to selecting the right communication channel, the emphasis is often on accessibility, prevalence as well as efficiency and reliability. For the public sector, another important consideration that often weighs in on these decisions are data protection laws and confidentiality. Combined, these requirements render popular means of communication such as emails and chat apps unfitting, leaving employees to grapple with chunky proprietary communication systems that are difficult to access, use or integrate.

Boasting unparalleled accessibility and reach, SMS messaging presents the public sector with a great alternative to these systems. Delivered over cellular networks, SMS messages are able to reach all types of mobile devices and Internet-inaccessible areas. With read rates of over 90%, they make a good fit for critical operations and important announcements.

To meet public sector requirements, however, SMS communication must be supported by a solution that ensures data sovereignty and confidentiality. This is where SMSEagle SMS/MMS Gateway comes in. As hardware that is deployed on-premises, government and public sector departments have full control over their communications gateway. Without having to connect to the Internet, SMSEagle SMS Gateway is shielded from cyber-threats. With all data stored locally in a secure relational database, the gateway is especially useful where employees are required to maintain communication records.

Breaking the rules: SMS for government organizations

Whether it is healthcare information or identity records, government data is often strewn across various repositories which make information retrieval an arduous process. By connecting internal applications to the SMSEagle API, important information can be sent via SMS to employees requesting it. By putting automated systems in place, employees can request, for example, updates on status reports by simply sending a code such as YES to a particular SMSEagle number.

Given that there are plenty of locations with cellular connectivity but no Internet, SMS messaging makes a good fit for remote operations such as wildlife preservation or rural development. Alerts can be sent via SMSEagle SMS Gateway to many employees all at once, notifying them of, for example, a reported illegal logging activity. This can be extended to field workers who cannot attend to desktop applications for updates, and regular employees who share similar tasks but are geographically dispersed – for updates on shift schedules, submission deadlines or requests for meetings.

Being able to deliver timely alerts makes SMS an apt means for critical communications. During emergencies, SMSEagle SMS Gateway is able to disseminate critical information instantaneously, and keep planned actions confidential so that internal efforts are not undermined by malicious third parties. Furthermore, during disasters such as floods or fires, other forms of connectivity are likely to go down, leaving SMS as the only available solution.

Accelerating digital government transformation

Public sector communications can greatly benefit from SMS. SMSEagle SMS/MMS Gateway in particular, is easy to understand and deploy and can be used by any department or unit. It enables the public sector to leverage existing mobile infrastructure and advancements in digital applications to deliver real-time communications – routine, strategic or critical – to keep their teams connected and their services running excellently.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow government and other organizations to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

How You Can Use MMS to Drive Business Growth

A picture is worth a thousand words! Have you ever wondered why? A picture conveys information more effectively than words and can tell a story as well as many, many words.

How can you leverage the power of the visual medium to grow your business?

MMS messaging can help you grab your audience’s attention and help your business get an edge over the competition.

What is MMS?

MMS is the acronym for Multimedia Messaging Service; a technology built using the same technology as SMS to allow users to send multimedia content. You can use MMS to send pictures, audio, phone contacts, and video files.

Benefits of MMS for Business

  • Global coverage: You can reach 100% of global mobile phone users, including 620 million global users who use feature phones.
  • High open rates: Messages sent via MMS have stratospheric open rates of up to 98%.
  • Longer message lengths: With MMS, you can send longer messages with up to 1600 characters. The limit on the MMS message size varies with the service provider.
  • A richer customer experience: With multimedia content, you can grab the viewer’s attention.
  • Increased engagement: Multimedia messaging leads to higher engagement levels: not only do more people read the messages and interact with the content, but they are also up to 8 times more likely to share it with friends.
  • Branded messaging: You can send a message that includes your brand logo.

Let’s discover how businesses in different commercial sectors can use the power of MMS to drive business growth.

Retail

  • Coupons and promotions: You can use MMS to share scannable QR codes and coupon picture messages that customers can redeem in stores and rich messaging features like GIFs, videos, and sound clips add to the experience.
  • Product registration: You can invite buyers to register their products the easy way: by sending a photo of a bar code associated with the product.

Insurance

  • Customers can speed up claim processing by sending photos through MMS.

Customer Support

  • Customers can send pictures of defective products. Your support team will immediately know what is wrong and can suggest a solution or send the right team to solve the customer’s problem.
  • You can send audio with instructions on how to install a product. This helps the customer and reduces your support costs.

Travel and Tourism

  • Airlines can send tickets and boarding passes via MMS. Customers don’t have to worry about losing these documents as they are safe on their phones.
  • Travel agencies can use custom imagery during marketing for special deals and promotions.

Food and Restaurants

  • Marketing messages with images of new products can increase anticipation and drive sales.

Automotive

  • Automotive companies can use personalized images for marketing new and existing products and driving sales.

Conclusion

With text, your creativity is limited. Unless you are Shakespeare, there is only so much that you can say with words.

With images and video, your creativity is unleashed. There is no limit to what you can communicate through a properly designed image or video.

Use MMS to unleash your creativity and use the power of the visual medium to drive business growth.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow businesses to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.