It was December 3, 1992. That's the date that Neil Papworth sent the world's first text message. More than 26 years later, SMS has grown into a powerful marketing and communication tool. Today, trillions of SMS text messages connect billions of people and benefits millions of businesses and marketers immensely. SMS helps businesses generate outsized [...]

It’s official—mobile use is now prevalent throughout internet users and businesses. Most people would respond to this statement with, “I could’ve told you that,” but what we’re still learning is how people interact with these mobile devices, and how they can best used to service businesses effectively and securely. Analysts and companies of all shapes [...]