In the fast lane: Speeding up fleet management communications with SMS

The fleet management industry is slated to grow at an 18.3% CAGR from 2022 to reach USD 67.38 billion in 2029. Advancements in real-time communications, coupled with enhancements across cloud applications are seeing fleet management becoming a critical capability across industries such as logistics, insurance, automotive, field service and mining.

SMS: A powerful alternative to data connectivity

While fleet management typically revolves around cloud applications and Internet connectivity, there is a growing need for alternative means of communication for fleet management systems, in cases where data connectivity is not readily available and where immediate response is critical. This is where an SMS-based solution such as SMSEagle SMS/MMS Gateway comes into play. The solution offers seamless connectivity to 2G, 3G and 4G networks around the world and comes with rich features including email integration, callback support, SMS forwarding, auto-reply, failover and MMS support.

Unlike cloud-based SMS gateways which are Internet-dependent, the SMSEagle gateway allows information from vehicles, drivers and freight to be relayed to the relevant stakeholders reliably, at any time and in any location via a single, dedicated hardware. This is particularly critical in situations that require real-time actions from respondent teams. By using a local SIM card, SMSEagle ensures a cost-effective method for keeping the entire fleet, the stakeholders and the cloud application connected at all times.

Enhancing real-time fleet communications with SMS

From regular to predictive maintenance, fleet owners can program their telematics unit to trigger real-time SMSs every time maintenance thresholds are exceeded. These thresholds include component failures, temperature and speed limits. SMSEagle SMS/MMS Gateway enables immediate access to this information on the enterprise LAN network, including distress messages from the driver, regardless of Internet connectivity. This allows maintenance and emergency teams to be adequately informed of any impending incidents. In fact, leveraging the gateway, timely instructions and alerts can be relayed to the telematics unit and field staff, as well as onto the driver dashboard.

The SMSEagle gateway can also be used to send customized, personal reminders and notifications to drivers. To monitor driver behavior and ensure safety precautions are adhered to, in-cabin video recorders or sensors can be programmed to initiate emergency SMS messages upon the detection of irregular, careless or dangerous maneuvers. Emergency messages communicated via the SMSEagle gateway may include videos and images for easier monitoring and enforcement.

In terms of cargo management, the cargo monitoring device fitted with a local SIM can send information gathered by its temperature, movement and vibration sensors via automated SMSs to an SMSEagle gateway. The fleet manager with access to the gateway is able to retrieve the information on their systems and use this data to monitor the condition and location of their freight, as well as the progress made on each consignment.

As far as it goes

With fleet management increasingly spanning larger fleets and wider geographical boundaries, the need for reliable fleet communications and automated alert mechanisms has never been more imperative. SMSEagle SMS/MMS Gateway can be deployed as either the primary or backup communication channel that is highly cost-efficient and lean in terms of system requirements, and which can trail any fleet across any location securely and reliable.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow fleet management industry to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

How You Can Use MMS to Drive Business Growth

A picture is worth a thousand words! Have you ever wondered why? A picture conveys information more effectively than words and can tell a story as well as many, many words.

How can you leverage the power of the visual medium to grow your business?

MMS messaging can help you grab your audience’s attention and help your business get an edge over the competition.

What is MMS?

MMS is the acronym for Multimedia Messaging Service; a technology built using the same technology as SMS to allow users to send multimedia content. You can use MMS to send pictures, audio, phone contacts, and video files.

Benefits of MMS for Business

  • Global coverage: You can reach 100% of global mobile phone users, including 620 million global users who use feature phones.
  • High open rates: Messages sent via MMS have stratospheric open rates of up to 98%.
  • Longer message lengths: With MMS, you can send longer messages with up to 1600 characters. The limit on the MMS message size varies with the service provider.
  • A richer customer experience: With multimedia content, you can grab the viewer’s attention.
  • Increased engagement: Multimedia messaging leads to higher engagement levels: not only do more people read the messages and interact with the content, but they are also up to 8 times more likely to share it with friends.
  • Branded messaging: You can send a message that includes your brand logo.

Let’s discover how businesses in different commercial sectors can use the power of MMS to drive business growth.

Retail

  • Coupons and promotions: You can use MMS to share scannable QR codes and coupon picture messages that customers can redeem in stores and rich messaging features like GIFs, videos, and sound clips add to the experience.
  • Product registration: You can invite buyers to register their products the easy way: by sending a photo of a bar code associated with the product.

Insurance

  • Customers can speed up claim processing by sending photos through MMS.

Customer Support

  • Customers can send pictures of defective products. Your support team will immediately know what is wrong and can suggest a solution or send the right team to solve the customer’s problem.
  • You can send audio with instructions on how to install a product. This helps the customer and reduces your support costs.

Travel and Tourism

  • Airlines can send tickets and boarding passes via MMS. Customers don’t have to worry about losing these documents as they are safe on their phones.
  • Travel agencies can use custom imagery during marketing for special deals and promotions.

Food and Restaurants

  • Marketing messages with images of new products can increase anticipation and drive sales.

Automotive

  • Automotive companies can use personalized images for marketing new and existing products and driving sales.

Conclusion

With text, your creativity is limited. Unless you are Shakespeare, there is only so much that you can say with words.

With images and video, your creativity is unleashed. There is no limit to what you can communicate through a properly designed image or video.

Use MMS to unleash your creativity and use the power of the visual medium to drive business growth.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow businesses to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

We encourage everyone to support Ukraine and it’s people

We’d like to officially announce that we support Ukraine and denounce the unprovoked Russian invasion.

Hundreds of thousands Ukrainian refugees, mothers and children need assistance in relocating. They require basic necessities like blankets, dry goods and warm drinks due to the countless hours they’ve spent in sub zero temperatures getting to and crossing the border into Poland.

We praise the Polish citizens that have welcomed their neighbors from Ukraine with open arms, providing transportation, clothing, food and even shelter in their homes.

SMSEagle and it’s employees all stand behind the Ukrainian people and support refugees in different ways.
As a company, we officially support the Good Factory Foundation. They are proven in providing assistance around the world to those in need and are doing an amazing job in helping refugees from Ukraine. See for yourself by visiting their FB page.

Of course there are many different organizations that are providing assistance in Ukraine and it’s refugees. We invite you donate to one of these organizations and help all the women and children that have been affected by this war.

WHO

The escalating crisis in Ukraine has severely affected the population’s access to vital health care. Urgent funding is needed to treat patients wounded by the conflict or those in need of vital care.

Americares

The Americares organization is providing medicine, medical supplies, emergency funding and medical professionals to help families in need in Ukraine. It’s accepting donations now to help fund the costs.

(Ranked 97.87/100 on Charity Navigator.)

GlobalGiving

Global Giving has started a fundraiser to provide clean water, food and shelter to refugees in Ukraine and surrounding regions where Ukrainian refugees have fled.

(Ranked 96.66/100 on Charity Navigator.)

Hope for Ukraine

Hope for Ukraine is accepting donations to help citizens of Ukraine with basic necessities.

(Ranked 90/100 on Charity Navigator.)

Project Hope

Project Hope is sending medicine, supplies and aid to families in Ukraine. The organization is accepting donations to help deliver those items.

(Ranked 82.09/100 on Charity Navigator.)

Save the Children

The Save the Children organization is delivering essential humanitarian aid across the globe. Donations go toward items like food, blankets and face masks.

(Ranked 91.82/100 on Charity Navigator.)

UNICEF USA

The UNICEF organization is on the ground providing assistance to children in Ukraine. Donations go toward safe water, nutrition, health care, education and protection for those children.

(Ranked 89.18 on Charity Navigator.)

SMSEagle Introduces Version 4 Of Their NXS-line Devices Providing Improved Performance, Reliability And Security

POZNAN, Poland, – 2022/03/15 SMSEagle, a leading provider of hardware SMS gateways, today announced the launch of the new hardware platform of their NXS-line devices, Rev. 4: the NXS-9700 4G and NXS-9750 4G. The upgrade offers enhanced efficiency and stability as well as being compatible with the worldwide 4G network.

SMSEagle is a professional hardware SMS gateway for sending and receiving SMS messages in an automated manner. The significant new hardware upgrades include:

  • CPU: ARM A72 1.5GHz (quad core)
  • Internal Storage: 16GB eMMC storage
  • RAM: 2GB LPDDR4
  • PoE+ (optional power source)

Its Linux on-board operating system has also been upgraded to Linux 5.1x. Additionally, it offers new versions of the web server and its database.  These recent modifications deliver a seamless user-experience that is both reliable and secure.

Importantly, the NXS-97xx 4G also provides worldwide 4G/3G cellular network compatibility with a global user base in over 90 countries.

These upgrades represent our determination to keep up with ever rising requirements for performance and security” said Radosław Janowski, CEO of SMSEagle. “The NXS-97xx 4G offers both the flexibility and the fortitude to support the growing needs of IT professionals, worldwide."

SMSEagle continues to facilitate the need for a reliable means of automated communication via top of the line hardware with software. By revising their existing hardware and releasing new products with new features, users can maximize their productivity and expand their automation.

Along with the Rev. 4 upgrade to the NXS-line devices, SMSEagle has also changed up their packaging to be more eco-friendly, thereby minimizing waste and becoming more sustainable.

NXS-97xx Rev.4 line devices are fully compatible and interoperable with existing NXS-97xx line. The hardware Rev.4 line devices will gradually replace the current NXS-97xx Rev.3 line.

About SMSEagle

SMSEagle is a leading provider of SMS gateway hardware worldwide. The device is a EU-originated product for automatic sending & receiving of SMS messages, allowing you to send SMS alerts coming from network monitoring systems, SMS tokens from authentication systems, convert email to SMS messages, send and receive SMS texts using API.

For more information, visit https://www.smseagle.eu/

SMSEagle stellt Version 4 seiner NXS-Geräte vor, die eine verbesserte Leistung, Zuverlässigkeit und Sicherheit bieten

POZNAN, Polen, 17. März 2022 – SMSEagle, ein führender Anbieter von Hardware-SMS-Gateways, hat heute die Einführung der neuen Hardware-Plattform ihrer Geräte der NXS-Serie, Rev. 4, bekannt gegeben: NXS-9700 4G und NXS-9750 4G. Das Upgrade bietet mehr Effizienz und Stabilität und ist mit dem weltweiten 4G-Netz kompatibel.

SMSEagle ist ein professioneller Hardware-SMS-Gateway für den automatisierten Versand und Empfang von SMS-Nachrichten. Zu den wichtigen neuen Hardware-Upgrades gehören:

  • CPU: ARM A72 1.5 GHz (Quad Core)
  • Interner Speicher: 16 GB eMMC Speicher
  • RAM: 2 GB LPDDR4
  • PoE+ (optionale Stromquelle)

Das Linux-Bordbetriebssystem wurde ebenfalls auf Linux 5.1x aktualisiert. Außerdem bietet es neue Versionen des Webservers und der Datenbank. Diese jüngsten Änderungen bieten eine nahtlose Benutzererfahrung, die sowohl zuverlässig als auch sicher ist.

Das NXS-97xx 4G bietet außerdem weltweite 4G/3G-Mobilfunknetzkompatibilität mit einer globalen Nutzerbasis in über 90 Ländern.

Diese Upgrades zeigen unsere Entschlossenheit, mit den ständig steigenden Anforderungen an Leistung und Sicherheit Schritt zu halten", so Radosław Janowski, CEO von SMSEagle. „Der NXS-97xx 4G bietet sowohl die Flexibilität als auch die Stärke, um die wachsenden Anforderungen von IT-Experten weltweit zu erfüllen."

SMSEagle erleichtert weiterhin den Bedarf an einem zuverlässigen Mittel für die automatisierte Kommunikation durch erstklassige Hardware und Software. Durch die Überarbeitung der vorhandenen Hardware und die Einführung neuer Produkte mit neuen Funktionen können die Benutzer ihre Produktivität maximieren und ihre Automatisierung erweitern.

Zusammen mit dem Rev. 4-Upgrade der NXS-Geräte hat SMSEagle auch die Verpackung umweltfreundlicher gestaltet, um so den Abfall zu minimieren und nachhaltiger zu werden.

Die Geräte der NXS-97xx Rev.4-Linie sind vollständig kompatibel und interoperabel mit der bestehenden NXS-97xx-Linie. Die Geräte der Hardware-Rev.4-Linie werden nach und nach die aktuelle NXS-97xx Rev.3-Linie ersetzen.

Informationen zu SMSEagle

SMSEagle ist ein weltweit führender Anbieter von SMS-Gateway-Hardware. Das Gerät ist ein EU-Produkt für das automatische Senden und Empfangen von SMS-Nachrichten, mit dem Sie SMS-Warnungen von Netzwerküberwachungssystemen und SMS-Tokens von Authentifizierungssystemen senden, E-Mails in SMS-Nachrichten umwandeln und SMS-Texte über API senden und empfangen können.

SMSEagle présente la version 4 de ses appareils NXS offrant une meilleure performance, fiabilité et sécurité

POZNAŃ, Pologne, 17 mars 2022 – SMSEagle, un fournisseur leader de passerelles SMS matérielles, a annoncé aujourd’hui le lancement de la nouvelle plate-forme matérielle, version 4, de ses appareils de la gamme NXS : le NXS-9700 4G et le NXS-9750 4G. La mise à niveau offre une efficacité et une stabilité accrues ainsi qu’une compatibilité avec le réseau 4G mondial.

SMSEagle est une passerelle SMS matérielle professionnelle pour l’envoi et la réception automatisés de SMS. Les nouvelles mises à niveau matérielles importantes comprennent :

  • Processeur : ARM A72 1.5GHz (quad-core)
  • Stockage interne : stockage eMMC 16 Go
  • RAM : 2 Go (LPDDR4)
  • PoE+ (source d’alimentation en option)

Son système d’exploitation embarqué Linux a également été mis à niveau avec Linux 5.1x. En outre, il offre de nouvelles versions du serveur Web et de la base de données. Ces récentes modifications offrent une expérience utilisateur transparente, fiable et sécurisée.

Fait important, le NXS-97xx 4G est également compatible avec le réseau cellulaire 4G/3G mondial, avec une base mondiale d’utilisateurs dans plus de 90 pays.

Ces améliorations démontrent notre détermination à répondre aux exigences toujours croissantes en matière de performance et de sécurité », a déclaré Radosław Janowski, PDG de SMSEagle. « Le NXS-97xx 4G offre à la fois la flexibilité et les moyens de répondre aux besoins croissants des professionnels de l'informatique, dans le monde entier. »

SMSEagle continue de donner un moyen de communication automatisée fiable grâce à du matériel et des logiciels haut de gamme. En modifiant son matériel existant et en lançant de nouveaux produits avec de nouvelles fonctionnalités, l’entreprise permet aux utilisateurs d’optimiser leur productivité et d’étendre leur automatisation.

En plus de la mise à niveau des appareils de la gamme NXS à la version 4, SMSEagle a également modifié son emballage pour qu’il soit plus écologique, réduisant ainsi le gaspillage et devenant plus durable.

La version 4 des appareils NXS-97xx est entièrement compatible et interopérable avec la gamme NXS-97xx existante. Les périphériques de la gamme remplaceront progressivement ceux de la version 3 actuelle du NXS-97xx.

À propos de SMSEagle

SMSEagle est un fournisseur leader de passerelles SMS matérielles dans le monde entier. Il s’agit d’un produit de l’UE pour l’envoi et la réception automatiques de SMS qui permet d’envoyer des alertes SMS provenant de systèmes de surveillance du réseau et des jetons SMS de systèmes d’authentification, de convertir les e-mails en SMS ainsi que d’envoyer et de recevoir des SMS à l’aide de l’API.

SMSEagle presenta la versión 4 de sus dispositivos de la línea NXS, que ofrece mejor rendimiento, confiabilidad y seguridad

POZNAN, Poland, – 2022/03/15SMSEagle, proveedor líder de puertas de enlace de hardware profesional para SMS, anunció hoy el lanzamiento de la nueva plataforma de hardware de sus dispositivos de la línea NXS, versión 4: el NXS-9700 4G y el NXS-9750 4G. La actualización ofrece mayor eficiencia y estabilidad, además de ser compatible con la red 4G mundial.

SMSEagle es una puerta de enlace de hardware profesional para enviar y recibir mensajes SMS de manera automatizada. Las actualizaciones significativas del nuevo hardware incluyen:

  • CPU: ARM A72 1.5 GHz (cuatro núcleos)
  • Almacenamiento Interno: almacenamiento eMMC de 16 Gb
  • RAM: LPDDR4 de 2 Gb
  • PoE+ (fuente de alimentación opcional)

Su sistema operativo Linux incorporado también se actualizó a Linux 5.1x. Además, ofrece nuevas versiones del servidor web y su base de datos. Estas recientes modificaciones ofrecen una fluida experiencia de usuario que es confiable y segura.

Es importante destacar que el NXS-97xx 4G también ofrece compatibilidad de red celular 4G/3G a nivel mundial con una base de usuarios global en más de 90 países.

Estas actualizaciones representan nuestra determinación de mantenernos al día con los requerimientos cada vez más exigentes en cuanto al desempeño y la seguridad", señaló Radosław Janowski, director ejecutivo de SMSEagle. "El NXS-97xx 4G ofrece tanto la flexibilidad como la fortaleza para soportar las crecientes necesidades de los profesionales de TI en todo el mundo".

SMSEagle sigue satisfaciendo la necesidad de un medio confiable de comunicación automatizada a través de hardware y software de alta gama. Al revisar el hardware existente y lanzar nuevos productos con nuevas características, los usuarios pueden maximizar su productividad y ampliar su automatización.

Junto con la versión 4 de los dispositivos de la línea NXS, SMSEagle también cambió su empaque para que sea más ecológico, lo cual minimiza los residuos y se vuelve más sostenible.

Los dispositivos versión 4 de la línea NXS-97xx son totalmente compatibles e interoperables con la línea NXS-97xx existente. Los dispositivos de hardware de la versión 4 reemplazarán gradualmente a la actual versión 3 de la línea NXS-97xx.

Acerca de SMSEagle

SMSEagle es un importante proveedor de puertas de enlace de hardware para mensajes SMS en todo el mundo. El dispositivo es un producto originado en la UE para el envío y la recepción automática de mensajes de SMS, lo que permite enviar alertas de SMS procedentes de los sistemas de monitoreo de la red, tokens SMS de los sistemas de autenticación, convertir el correo electrónico en mensajes de SMS, y enviar y recibir textos SMS utilizando la API.

SMSEagle apresenta quarta versão de seus dispositivos da linha NXS, oferecendo desempenho, confiabilidade e segurança aprimorados

POZNAN, Polônia, 17 de março de 2022 – A SMSEagle, fornecedora líder de dispositivos de hardware de gateway SMS, anunciou hoje o lançamento da nova plataforma de hardware de seus dispositivos da linha NXS, Rev. 4: os modelos NXS-9700 4G e NXS-9750 4G. A atualização oferece eficiência e estabilidade aprimoradas, além de ser compatível com a rede 4G mundial.

A SMSEagle é um hardware de gateway SMS profissional para enviar e receber mensagens SMS de forma automatizada. Entre as novas atualizações significativas de hardware estão:

  • CPU: ARM A72 1.5GHz (quad core)
  • Armazenamento Interno: armazenamento eMMC de 16GB
  • RAM: 2GB LPDDR4
  • PoE+ (fonte de energia opcional)

O sistema operacional integrado Linux também foi atualizado para o Linux 5.1x. Além disso, oferece novas versões do servidor web e de seu banco de dados. Essas modificações recentes permitem uma experiência de usuário perfeita, confiável e segura.

Um aspecto importante é que o NXS-97xx 4G também oferece compatibilidade de rede celular 4G/3G mundial com uma base global de usuários em mais de 90 países.

Essas atualizações representam nossa determinação em acompanhar os requisitos cada vez maiores de desempenho e segurança", disse Radosław Janowski, CEO da SMSEagle. "O NXS-97xx 4G oferece flexibilidade e firmeza para atender às crescentes necessidades dos profissionais de TI em todo o mundo."

A SMSEagle continua a viabilizar a disponibilidade de um meio confiável de comunicação automatizada por meio de dispositivos de hardware com software tops de linha. Ao reformular o hardware atual e lançar outros produtos com novos recursos, a empresa permite que seus usuários maximizem sua produtividade e expandam sua automação.

Juntamente com a atualização da Rev. 4 para os dispositivos da linha NXS, a SMSEagle também modificou a embalagem para ser mais ecológica, minimizando assim o desperdício e tornando-se mais sustentável.

Os dispositivos da linha NXS-97xx Rev.4 são totalmente compatíveis e interoperáveis com a linha NXS-97xx existente. A linha Rev.4 de dispositivos de hardware substituirá gradualmente a linha NXS-97 Rev.3 atual.

Sobre a SMSEagle

A SMSEagle é uma fornecedora líder de dispositivos de hardware de gateway SMS em todo o mundo. O dispositivo é um produto originado na UE para envio e recebimento automático de mensagens SMS, permitindo que você envie alertas SMS provenientes de sistemas de monitoramento de rede, tokens SMS de sistemas de autenticação, converter e-mail em mensagens SMS, enviar e receber mensagens SMS usando API.

Enable IoT with SMS

According to Statista, the number of IoT (Internet of Things) devices connected worldwide will jump to 30.9 billion units by 2025—significantly more than the 13.8 billion units forecast for 2021—as connected cars, smart home devices, and connected industrial equipment become the norm. With the number of networked sensors increasing in all areas of our lives, we’re enabling automated, real-time interactions between assets, machines, systems, and things.

But like everything else in business, turning information into actionable insights depends on fast, reliable communication. That’s why SMS is essential for enabling IoT.

Why is SMS the right choice for IoT?

SMS is the ideal communications mechanism for IoT because it includes five essential characteristics:

  1. Global coverage: Stable 2G, 3G, 4G, and 5G networks reach every corner of the earth, including areas with unreliable—or no—Internet coverage.
  2. High deliverability: SMS traffic has close to 100% delivery rates—especially if you use a reliable SMS platform like SMSEagle.
  3. Secure: Send information bypassing third-party providers with full data confidentiality.
  4. Cost-effective: IoT employs bulk SMS messaging to send data, which can be extremely cost-efficient when using the right provider.
  5. Reliable: Essential for IoT, SMS delivers notifications promptly and reliably. Even in the event of a power outage or when mobile data is switched off, an SMS message will still reach its destination.
  6. Power-efficient: Eliminating the need for a permanent connection and requiring little power, SMS extends the battery life on IIoT (Industrial IoT) devices from weeks or months to years.

Irrespective of whether an alert needs to reach a computer, human, or another machine, SMS is the best choice for every scenario. It is the only communications channel that works on every cellular device and every network.

Deploying SMS to enable IoT in factories and intelligent buildings

Here are two examples of how SMS is enabling IoT:

  • Factories: IoT devices monitor equipment via digital inputs and outputs, sending time-sensitive alerts about changes in environment or equipment characteristics such as power, security, and temperature. As noted in the IoT Agenda, SMS is already used in existing IoT systems to wake up a device and put it into transmission mode. However, SMS can also be used as an efficient data transport for sending configuration updates or managing a device’s power supply so it can collect and store data while extending battery life.
  • Smart Buildings: IoT devices monitor environmental conditions and mechanisms, sending infrastructure failure alerts to Building Management Systems (BMS). Integrating IoT with BMW and SMS allows facilities managers to receive alerts through multiple channels simultaneously—including alarm systems, building intercoms, and messaging systems—and communicate with occupants and technicians, receiving and sending updates to ensure the safety of tenants and visitors.

IoT and IIoT are enabling the future, and SMS plays an essential role in ensuring affordable, reliable communications. Whether you’re responsible for managing facilities or manufacturing equipment, using SMS to enable automation offers ubiquitous and pervasive coverage for fostering innovation. And you can deploy it today in over 200 countries with access to more than 93% of the world’s population—out of the box.

About SMSEagle

SMSEagle is a leading global brand of SMS gateway hardware supporting. Designed for reliability and easy integration with existing systems, SMSEagle supports bi-directional SMS communications via your web browser, email system, or an API. It also converts email messages to SMS and can send SMS alerts from network and security monitoring systems and SMS tokens from authentication systems. For more information, visit smseagle.eu.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow businesses to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

Are you ready for the “new normal”?

As governments issued stay-at-home orders and non-essential services closed their doors, the COVID-19 pandemic forced businesses and institutions around the world to adjust to what has become the “new normal.” And now that we’ve begun to accept it—even if begrudgingly—it appears that work-from-home and video conferencing is here to stay.

In his book, Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations, New York Times columnist Thomas Friedman discusses how new technologies can and will transform the way we work, live, and interact. Referring to global events and political leaders, Friedman states that “some of our leaders want to build a wall against the hurricane … my argument is you have to build an eye that moves with the storm.”

Encouraging the development of an agile communications strategy, Deloitte reinforced Friedman’s message, stating that “the COVID-19 crisis is not a single, one-time event, but a series of circumstances that are constantly updating with new information and directives, and businesses must be able to adapt continuously.” Given the pandemic’s lessons, many organizations have found new ways to use reliable communications technologies that can easily be adapted for multiple use cases.

Increase engagement despite the COVID-19 pandemic

Despite having been around for decades, SMS messaging is one of the fastest-growing communication channels. Forrester predicts that messaging volumes will increase by 40% in retail alone in 2021 as brands launch campaigns to attract and retain customers.

Often considered low-tech compared to other technologies, the advantage of SMS is that almost anyone can use it, and procedures for signing up or stopping communications are simple, immediate, and effective. Moreover, as a disruptor, messaging demands an instant response, resulting in high engagement and an excellent investment return.

Deploying SMS to keep people and businesses safe, productive, and profitable

Here are a few examples of how SMS has been leveraged during the pandemic to keep people and businesses safe, productive, and profitable.

  • Healthcare: Limited only by an organization’s imagination, SMS has proved to be a highly effective way of communicating with vast numbers of people during the COVID-19 health crisis. Whether identifying or notifying potential carriers or providing accurate, reliable information, state and local authorities are actively using SMS as their go-to technology for managing the emergency. And with anxiety and depression symptoms of pandemic fatigue, dedicated SMS channels are being used to assist with suicidal tendencies. and mental health.

Countries are using SMS to speed up the delivery of COVID-19 test results and arrange for immunization and vaccinations. Moreover, with internet access unavailable to billions of people worldwide, texting is the only way to reach vulnerable populations. A platform for developing and sharing mobile services, a UNICEF project, RapidPro, is an open-source solution enabling anyone to build and scale mobile healthcare services anywhere in the world.

  • IT & Facilities: With offices emptying overnight and remote access skyrocketing, IT and facilities found themselves cut off from their computer rooms, data centers, and Building Management Control Systems (BMCS). Enabling many IT and facilities staff to work remotely, deploying reliable 2-way SMS systems allows them to monitor and manage business-critical systems while complying with government regulations.
  • Customer Service: With brick-and-mortar stores closed and SMS marketing offering the ultimate personalized customer experience, many brands shifted to 2-way texting to connect with customers during the health crisis. According to Forrester, this trend will most likely continue as retailers seek to amplify their brand and retain—or grow—their share of wallet in the months to come while maximizing their reach with reduced staff.

Technology is playing a critical role during the COVID-19 health crisis, and SMS is at the forefront. Whether a health authority, IT department, or B2C, if you aren’t currently using text messaging to engage your audience, now’s the time to rethink and implement a strategy that allows you “build an eye that moves with the storm.”

About SMSEagle

SMSEagle is a leading global brand of hardware SMS gateways. Designed for reliability and easy integration with existing systems, SMSEagle supports bi-directional SMS communications via your web browser, email system, or an API. It also converts email messages to SMS and can send SMS alerts from network and security monitoring systems and SMS tokens from authentication systems. For more information, visit smseagle.eu.

Two-way SMS communications

Are you connecting via your customers’ preferred channel?

Skip phone calls and emails and start texting.

Here’s why.

With an open rate almost five times that of email, Gartner states that “SMS remains an effective, yet underutilized, mobile tactic among marketing leaders.” And that’s not surprising. According to some sources, 98% of text messages are read—and 90% within the first three minutes. That makes SMS the most effective means of improving customer engagement by far. With every mobile phone able to send and receive SMS messages, no other messaging channel approaches SMS in its reach.

Text messaging allows businesses to share snippets of information and start meaningful conversations with individuals or groups. With 75% of consumers wanting to receive special offers and 64% asking for more communication via text,  SMS marketing is the optimal channel for brands to engage—especially with time-sensitive promotions.

Two-way SMS offers the ultimate personalized customer experience. As a direct message to a specific customer and either a real, live agent or well-trained bot on the other end, it’s easy to carry on text-based conversations using your customers’ preferred channel. Irrespective of your business’s size or the interaction’s complexity, customers prefer two-way SMS because they get an immediate response.

Include 2-way SMS in your omnichannel marketing strategy

With millennials (24 to 40 years old) overtaking baby boomers, holding much of the buying power (along with Generation Z  comprising those 18 to 23 years old), and preferring digital to human communication, using SMS marketing to reach them is essential for your survival. Used in conjunction with other channels, 2-way SMS can boost your marketing by simply speaking the native language of your customers and increasing:

  • Engagement: Reach your audience where they are—on their cell phones. With Gen Z on their smartphones an average of five hours or more each day—and with other generations not far behind—text messages deliver real-time alerts and messages with push notifications, nearly instant open rates, and rapid response times.
  • Intimacy: With personalization a critical differentiator in an impersonal world, 2-way SMS marketing positively impacts brand awareness, with retailers personalizing communications and recognizing special days with offers and promotions tailored to each customer.
  • Reach: Since it isn’t dependent on an internet connection, SMS is unique. It offers a far wider reach than channels built for the internet, even in remote areas or developing countries with limited infrastructure.

So if text message marketing hasn’t been on your radar and you’re fed up with receiving little response to email campaigns, it’s time to look at 2-way SMS.

Analyze campaign stats, refine your approach, and increase efficiencies

Text message marketing is also easy to track, allowing you to monitor your metrics and ensure the success of your campaigns. With up-to-date stats of messages sent, texts received, and overall contact counts, you’ll be able to analyze the data, see when engagement spikes, refine your approach, and increase your revenue and profits.

Unique versatility of SMS communications

Despite the vast number of messaging apps on the market—including Messenger, Signal, Skype, Telegram, Viber, WeChat, and WhatsApp—the versatility of SMS communications remains unparalleled. Anyone with a mobile phone can receive and send SMS messages without needing to install a messaging app, making it easy to engage in two-way communications with your target audience anywhere in the world—even with local numbers.

Don’t miss out on the opportunity to nurture future generations of customers—today.

About SMSEagle

SMSEagle is a leading global brand of SMS gateway hardware. Designed for reliability and easy integration with existing systems, SMSEagle supports bi-directional SMS communications via your web browser, email system, or an API. It also converts email messages to SMS and offers the ability to send SMS alerts from network and security monitoring systems and SMS tokens from authentication systems.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow businesses to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

SMSEagle Supports Young Driving Talent

We are proud to continue sponsoring young driving talent along with our sales partner IT Awacs from the Czech Republic.
Drivers Vojtech and Jan have been competing on the go kart racing circuit for some time now, their passion for racing is something to admire. The young drivers have been developing their skills and looking ahead toward the future, looking for their next challenge.

They have found it in FIA Formula 4, also called FIA F4, is an open-wheel racing car category intended for junior drivers. There is no global championship, but rather individual nations or regions can host their own championships in compliance with a universal set of rules and specifications.

We wish the best for Vojtech and Jan in their racing endeavors and are delighted to play a small part in their development and success.

SMSEagle in DELL Lego Factory project

DELL Lego Factory project is a project developed by DELL Czech Republic together with ITAwacs (SMSEagle Sales Partner in Czech Republic). It is built from LEGO Technics with real technology for factory simulation of Industry 4.0. SMSEagle is used for SMS alerting purposes when factory failures are detected.

The project is being used in DELL showcases in Czech Republic. It was already seen in DELL Technology Forum, International Engineering Fair.

 

Are you on a mission? We’d like to help!

There are heroes who make Real Work happen while battling to eradicate hunger and poverty, helping children finish school, rescuing animals, preserving jungles. Maybe they are educating and preparing new generations for achievements that will change the world? Or caring for patients in hospitals and other healthcare facilities?

A proven means of communication could make a big impact on what you’re trying to achieve and we’d like to help!

Nonprofit Discount
SMSEagle offers now offers a 10% discount to nonprofits and charities that we verify.

Who can apply?
In general, organizations are eligible to receive a nonprofit discount if they are a nongovernmental organization recognized as a nonprofit or charitable entity. Public and nonprofit-private educational institutions are also eligible to receive the nonprofit discount.

How to apply?
Send us an email with a link to a page on your website describing your nongovernmental, nonprofit status. If it’s not extremely obvious on your website that you’re a nonprofit, we may require you to email us additional proof of your nonprofit status. We accept any official documentation that supports your nonprofit status. For example, US customers can submit a 501(c)(3) document, while UK customers can submit their registered charity number.

*Orders have to be placed directly at our online store and do not combine with other discounts.*