The masses view texting as a trusted means of communication. Probably due to its lack of connection with the internet. SMS campaigns can prompt action because of their closeness to the user.
And due to this very reason, SMS marketing campaigns have been utilized by companies for years before Email marketing, or Instagram Ads were a thing. In this article, we will be going over why SMS is so effective at prompting action and how you, as a business owner, can leverage the power of SMS marketing.
Time & Cost Effective
SMS marketing is extremely beneficial for starting campaigns almost instantaneously. SMS campaigns are time efficient because there are only two things that need to be decided on before commencing it: the message and the senders’ list.
On the other hand, for things like offering customers information about deals and discounts, and responding to company information. It was found that 90% of most messages are read between 3 minutes of them being sent. This makes the click through rate of SMS much more effective than most channels.
The time efficiency of SMS campaigns comes from it being a two-step process. This also means that most SMS campaigns are highly cost effective too. SMS marketing can amount to significant savings in time and finances with a high click-through rate. This is what makes SMS such a high ROI channel.
Text Messages Are Direct
While channels like email have entire sections dedicated to spam messages, it is found that only 1% of receivers consider their text messages spam. SMS is especially more effective because it arrives directly in the recipient’s inbox. Moreover, these SMS notifications will often remain as an alert on the receiver’s device until it is opened and/or responded to.
The reason SMS works has to do with it being a direct feature of cell phones. Users don’t need to login or open any apps as they would with other channels.
There is an overwhelming amount of content created each day. Users are, therefore, much more wary of where they invest their attention. However, SMS overrides this challenge by dropping right into a person’s phone.
SMS Can Be Used As Appointment Reminders
At the event of your company organizing a fundraiser, seminar, or just a simple exhibit, attendance is key. And there’s only one thing worse than low sign-up rates, people who sign-up but don’t show up.
While trying to theorize the reasons behind their absences goes nowhere, we can theorize possible solutions. And arguably, the most effective of them is SMS reminders.
SMS services, if used as reminders, can do wonders for this problem. A simple text reminding each employee about an oncoming appointment significantly improves attendances and can be the way out for many companies going through a rut.
Incorporating call-to-action (CTA) text can increase customer engagement by a great margin. When customers have a clear idea of what their next step should be to consume your product, they are much more likely to click through. Some of the best ways to include CTA in your SMS campaigns are as follows:
- Attention-grabber texts followed by “Click here” are very likely to get receivers signed up for your events.
- Asking customers to enter “Text-to-Win” contests can highly increase customers’ engagement. Even when huge events are not in your schedule, Text-to-Win campaigns can remind customers of your existence and continue to increase traffic and sales.
- Ending your targeted messages with “Buy now” can drive sales on products that your regular customers might be unaware of. A text promoting that product with a “Buy now” button makes it easier for routine customers to make purchases.
With millions of SMS getting sent every day, it isn’t even a huge challenge to incorporate SMS messages into your marketing strategy. Oftentimes businesses reap more benefits by complementing an email marketing strategy with SMS. Craft effective messages, analyze your buyer demographics, and invest in SMS-specific sales marketing to explore the true potential of your SMS campaigns.
An experienced business journalist and renowned digital strategist, Preetam has written for the likes of WIRED, The Huffington Post, the World Economic Forum, and Business Insider. He holds an MBA in Finance from Alliance University and has previously worked for Deloitte, informing the unique expertise that is a hallmark of his writing. His is work has been cited by numerous major media outlets, such as The Washington Post and Yahoo! Finance.