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Belcorp Case Study | SMSEagle
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Customer Service

Strengthening Customer Loyalty and Sales Through Two-Way SMS Communication

Use Case

This case study details how Belcorp, a multinational beauty company, adopted the SMSEagle SMS gateway to address two distinct challenges. They needed a reliable way to maintain 2-way communication with their 800,000+ independent consultants for campaigns and feedback.

Simultaneously, their IT department required a robust solution for real-time network and data center monitoring alerts. SMSEagle provided a single, secure platform that met both the business and IT requirements by sending messages directly to the cellular network.

“SMS is super-effective! Every day, we are more and more convinced of the benefits of using SMS in our business, and we see new applications for SMSEagle within the business. In the future, we plan to expand our use of SMSEagle to increase the speed and volume of communications with both consultants and customers.”
Tomas Polanco
Application & IT Analyst

About the company

Founded in 1968 with headquarters in Lima, Peru, Belcorp is a multinational leader in cruelty-free beauty and personal care products. A multi-billion dollar company, it is among the top 3 direct selling companies in Latin America, with over 8,500 employees across 15 countries. Belcorp actively promotes female entrepreneurship and economic empowerment in the region.

Company website: www.belcorp.biz/en

Challenge​

  • Belcorp, a major direct-selling company, faced a dual communication challenge.

  • The company needed a reliable way to communicate with over 800,000 consultants and gather their feedback — previously admitting they were “operating blind.”

  • The IT department, led by Tomas Polanco, had limited visibility into the data center and network infrastructure.

  • They required a robust alerting system capable of sending critical incident notifications without constant physical monitoring.

Solution & Deployment

  • IT Analyst Tomas Polanco researched SMS solutions and chose the

    SMSEagle hardware SMS gateway    .
  • The device was selected for its reasonable cost, easy and fast integration, robust reliability, and user-friendly interface.
  • The solution provides two-way SMS communication for business messages between Belcorp and its consultants/customers.
  • It also integrates with IT systems to deliver real-time alerts about network and data center issues.
  • A crucial advantage is its ability to send messages directly through cellular operators, bypassing the Internet and third-party services — ensuring reliable delivery even during network outages.
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Results & Benefits

  • Belcorp has been using the SMSEagle solution for over two years in the Dominican Republic and Puerto Rico.

  • The company describes it as “very profitable” due to its operational reliability and communication efficiency.

  • SMSEagle gave Belcorp greater visibility into consultant and customer feedback, helping them analyze campaign performance and customer behavior.

  • The IT department now receives instant SMS alerts, enabling faster incident response and reduced downtime.

  • Based on its success, Belcorp plans to expand SMSEagle use to additional regions and departments.

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