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Maximizing Listener Interaction Through a Reliable and High-Speed SMS Channel

Use Case

Radio Kerry faced repeated communication breakdowns during high-traffic listener interactions — especially SMS competitions — because their previous SMS platform crashed under load. They adopted the SMSEagle hardware SMS/MMS gateway to provide reliable, two-way SMS communication, seamlessly integrate with their broadcast workflow, and eliminate bottlenecks in listener engagement and advertising operations.

“During heavy traffic periods like competitions our old SMS solution was prone to crashing. This had knock-on effects for our sales department and advertisers. Reliability was a key factor in choosing SMSEagle. … I am happy to say we no longer have any issues due to heavy traffic.”
Trevor Galvin
Engineering & IT Manager, Radio Kerry

About the company

Radio Kerry is a full-service licensed radio station based in Tralee, County Kerry, Ireland, with an additional studio in Killarney. First aired on July 14, 1990, the station broadcasts all day, every day, across five FM frequencies. It provides a mix of adult-contemporary music, local news, sport, and specialist programmes, making it a major voice in the Southwest of Ireland.

Company website: www.radiokerry.ie

Challenge

  • The station’s previous SMS system was unreliable under heavy load, resulting in crashes during competitions when many listeners submitted SMS responses quickly.

  • Communication failures impacted the sales and advertising departments, reducing audience engagement and advertiser confidence.

  • Radio Kerry needed a platform that could handle burst traffic, deliver messages in real time, and integrate with their broadcast operations without interruption.

  • The solution had to ensure business continuity during peak listener interaction periods and avoid costly downtime.

Solution & Deployment

  • Radio Kerry installed the SMSEagle NXS-9700 4G hardware SMS/MMS gateway, which was quickly integrated into their existing network with minimal disruption.

  • The gateway was configured to receive inbound SMS from listeners, convert them into email notifications, and route them to relevant teams (sales, advertising, IT) for rapid response.

  • Because SMS is sent directly via the cellular network (GSM/3G/4G), it bypasses internet or cloud dependencies, ensuring stable performance even under extreme traffic.

  • SMSEagle’s support team assisted with configuration and authentication issues, enabling a smooth deployment and reliable operation from day one.

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Results & Benefits

  • Since deployment, Radio Kerry has experienced zero SMS system crashes during peak traffic periods, eliminating prior communication failures.

  • The sales and advertising teams now operate with greater confidence in message delivery, improving campaign reliability and listener engagement.

  • Administrative workflows for inbound SMS have become streamlined and automated, reducing manual routing and increasing responsiveness.

  • The platform has enhanced operational resilience, especially during high-volume listener interactions and promotional events.

  • Based on the success, Radio Kerry is exploring further deployment of SMSEagle for site management, monitoring, and other internal communications.

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